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Newsletters have been going through a transformation in recent years in how they are used. Originally, the popular use was a combination of entertainment, education and current news about a particular industry and how a company or organization related to its industrial community.

We have found an additional effective use of the newsletter: target a current volume of your newsletter to a personal target: how a particular service or product of yours can be of value to them.  This is one of the tools we use to personalize a website.

In the case of Karen Williams, a private attorney with a successful Family Law practice, Karen uses her newsletter to personalize established practices in family law to the specific potential needs of her clients. In the example we show here, a discussion of holiday seasonal custody of children of separated parents is discussed.